These capital campaigns are created for foundations & nonprofits to present at high-level donor meetings. They are longer form than most of the public-facing films, and as such are able to cover more ground. Short form documentary packed with information with in-depth interviews and specifically targeted motion graphics help to uncover or explain themes that matter to the donor audience. Testimony through key interviews and explanatory B roll help donors visualize what it is they are investing in and the difference they could make. These films also provide great value as they can be repurposed for public consumption into a shorter form factor, usually 3 to 4 minutes plus social media cut downs.

Of course, sometimes a tongue in cheek viral video can illustrate a point as well!