NASRC is a nonprofit boldly pushing for urgent action to make a positive impact on climate change. As an industry-facing nonprofit, they created the “Naturally Cool” brand to garner public support and educate people about the use of natural vs synthetic refrigerants as the #1 solution to help curtail climate change.

We pitched the idea of a brand mascot, a 2-dimensional animation of an affable polar bear. The polar bear disseminates the information and calls viewers to action, delivering ‘friendly’ but potent messages across social media and web platforms in order to affect radical change.

This 60 second animation was the first introduction to the brand mascot, who is now being used for future campaigns.

For optimal brand recognition, we teamed up with AdTaxi, suggesting a search and social media campaign to be launched concurrently, identifying strategic audiences (core, custom, lookalike, geo-graphic) nationwide. This would be targeted across multiple channels, using a quantum algorithm to track high intent audiences on their preferred platforms.